Negotiation Training for Advertising Agencies - to improve competitiveness and profitability

www.agencynegotiation.co.uk

Agency negotiations can be tougher than ever as clients want more for less, as procurement put pressure onto agency prices and as agency profitability slips for many agencies.

“Profit margins dip for marketing agencies”
Marketing Week 9/2010

“2/3 of marketing services agencies saw income decrease…
…profits for 21 listed groups fell on average by 45%.
Average operating profit fell from 11.8% to 5.5%”
PR Week 4/2010

At Spring 80:20 we’re advising agencies, from advertising to digital, from direct marketing to PR, from design to research, from experiential to sponsorship, from promotional to media and field marketing. Advising them how they can:

Be more profitable
Be more productive
Be more confident when negotiating fees and prices
Improve how they tackle scope creep
Improve their client-agency relationships

Chris Merrington, the founder of Spring 80:20 is one of the leading trainers of negotiation in the UK and is the author of the book “Why do smart people make such stupid mistakes” published in 2011.

Chris has been helping agencies which are part of the major agency groups such as Omnicom, Publicis, Interpublic and Engine Group and also helped many independent agencies and smaller/regional agencies.

Cogent Elliott

"...feedback from the teams has been extremely positive. I am certain the course will help us to make a real change to the business and deliver tangible results to the bottom line - we recovered the cost of the course within 24 hours."

Group Finance Director

Kinneir Dufort

"...Spring 8020 have worked closely with us over the last 2 years and Chris Merrington has helped to 'polish and enhance' the teams professionalism and approach in meeting those client demands particularly in areas of client relationship management.

We have noticed a tangible difference in the behaviour and attitude of the team who have taken part in Spring 8020's training events. Chris has made a real effort to understand our business so that 'the message' and training is relevant to us."

Design Operations Director

Fishburn Hedges

"...your experience of agency life was a real benefit and hit the spot with our senior team....people could immediately put what they had learnt into practice. I have witnessed a lot more confidence from people when they handle a tricky client negotiation and now don't spend weeks avoiding the issue! I particularly appreciated the fact you took time to understand the company, our culture and approach.....to make sure the content reflected our needs."

Director

Space

"...we achieved a team culture towards negotiation, a leadership mentality and a sense of united purpose. Our negotiation skills should of course be better, but we gained so much more....Thanks once more for your contribution.....it has been a pleasure working with you."

Managing Director

Read chapter one of Chris Merrington's new book for free

Chapter one is available as a 64 page A6 mini-book and outlines the top 15 negotiation mistakes that are made. Wonderfully illustrated with poignant cartoons to demonstrate some of the mistakes.