Negotiation Training for Advertising Agencies - to improve competitiveness and profitability

www.agencyprofitability.co.uk

Most marketing communication agencies are under immense pressure to deliver their profit targets and margins as fees and prices are being constantly challenged. Scope creep is increasing and confidence to charge realistic prices reduces.

“Profit margins dip for marketing agencies”
Marketing Week 9/2010

“2/3 of marketing services agencies saw income decrease…
…profits for 21 listed groups fell on average by 45%.
Average operating profit fell from 11.8% to 5.5%”
PR Week 4/2010

At Spring 80:20 we’re advising agencies, from advertising to digital, from direct marketing to PR, from design to research, from experiential to sponsorship, from promotional to media and field marketing.

Is your agency achieving the level of profitability that you require?
Have you seen your profitability decline year on year?
Are you finding it hard to increase fee levels and rates?
How much is over-servicing and scope creep costing your agency?
Do you want to be more successful?

Chris Merrington, the founder of Spring 80:20 is one of the leading trainers for agencies of negotiation in the UK and is the author of the book “Why do smart people make such stupid mistakes” being launched in Spring 2011.

Chris has been helping agencies which are part of the major groups such as Omnicom, Publicis, Interpublic and Engine Group and also helped many independent agencies and smaller/regional agencies.

GYRO:HSR

"...every person who attended the course has a story to tell about how they immediately put into practice the skills you have taught and used the negotiation tools you've given them. I can confidently say that the course has paid for itself several times over in the first few weeks."

Managing Director

Cogent Elliott

"...feedback from the teams has been extremely positive. I am certain the course will help us to make a real change to the business and deliver tangible results to the bottom line - we recovered the cost of the course within 24 hours."

Group Finance Director

Read chapter one of Chris Merrington's new book for free

Chapter one is available as a 64 page A6 mini-book and outlines the top 15 negotiation mistakes that are made. Wonderfully illustrated with poignant cartoons to demonstrate some of the mistakes.