Training with Media and Communication Agencies

We have worked with over 40 agencies since 2001 – advertising, direct marketing, PR, digital/new media, promotional, sponsorship and integrated. We help agencies win more business, be more profitable and productive, work together more effectively and improve the relationships with their clients.

We've lost count of how many agency finance directors have been on our agency negotiation skills workshop!

Having had a strong agency background at senior level enables us to speak the language of the 'agency' – we understand the agency world. We regularly work with the IPA and MCCA plus we have worked with most of the leading agency groups. We have designed courses and workshops exclusively for agencies.

We asked our agency clients what courses and workshops would be most useful . From their feedback we have developed a range of courses designed for agencies including Advanced Agency Negotiation Skills, Attention to Detail, Brainstorming and New Business Prospecting and Pitching to Win.

New this year: Advanced Agency Negotiation Skills and Effective under Pressure.

Key questions from agencies

We’re running faster and harder to hit target, what can we do?

"If you always do what you’ve always done you’ll always get what you’ve already got." Sometimes we need to stop and plan how we need to adapt to a changing marketplace. We regularly work with agencies to help them do this and to identify what makes them different from their competitors and valued by the clients. We call it "The Value Difference"

Procurement is affecting our margins what do you suggest?

Within our negotiation skills training workshop we can include a module specifically on how to work with procurement.

We need to improve our pitch conversion - how?

Our new business workshop has two main parts. 1) Prospecting for new clients and 2) Pitching to Win. Within "Prospecting" we will help you achieve more productive conversations with prospective clients. Within "Pitching to Win" we will work with you and your team to improve your pitch processes, use the time from brief to pitch more effectively and ultimately improve your conversion rate.

How do we release the potential within your people and your business?

We provide learning and development consultancy and training. Our aim is to be the best, not at everything, just the key areas in which we work with our clients. Inside each person is a bigger, better, more confident, more effective, more engaging, more successful person. We need to work out how to release that better person.

The true leader helps their people achieve more than they ever thought possible. We can work with you and your colleagues to help you all achieve more than you thought possible. 

Our greatest accolade is when we are told by a client “you have fundamentally affected how we do business” or by a delegate “thank you so much, this has really helped me”. (You’ve probably gathered we’re not a big training company, we are relatively small yet we enjoy making a huge impact on our clients’ businesses and people.)