Training for Marketing and Communication Agencies

We have worked with over 55 agencies since 2001 – advertising, direct marketing, PR, digital/new media, promotional, sponsorship, design, experiential and integrated. We help agencies win more business, be more profitable and productive, work together more effectively and improve their relationships with their clients.

More finance directors are being pulled into negotiations. This is now becoming a core skill for them too.

We've lost count of how many agency finance directors have been on our agency negotiation skills workshop!

Having previously had a strong agency background at director level in client service and business development enables our training to speak the language of the 'agency' – we understand the agency world. We regularly work with the IPA and we have worked with most of the leading international agency groups, Interpublic, Publicis, Creston, Omnicom, Engine. We have designed courses and workshops exclusively for agencies.

We asked our agency clients what courses and workshops would be most useful . From their feedback we have developed a range of courses designed for agencies including Advanced Agency Negotiation Skills, Consultative Selling for Trusted Advisers, Dealing with Procurement, Attention to Detail, Brainstorming, New Business Prospecting, Pitching to Win and Proposals that Win Business, Effective under Pressure, Selling in Tough Times and Conversation with CEOs.

Key questions from agencies

How can we negotiate more effectively?

Winning more business from existing and new clients is not enough. It must be profitable long term business. Understanding what's valuable to both parties and robust preparation are two of the vital ingredients in successful negotiations. Our 'negotiation skills workshops' will help your people hold or increase their price confidently, maintain healthy balanced relationships and build profitable long term business.

How can we sell more?

Selling in tough times is harder than ever. We need to focus even more on understanding our clients's business and the value we deliver. Our aim must be on helping them achieve their business goals. We need to achieve trusted adviser status with our clients. Our 'consultative selling' workshops can provide the skills for your people who struggle with maintaining sales, building effective client relationships and achieving profitable business results.

Procurement is affecting our margins what do you suggest?

Within our negotiation skills training workshop we can include a module specifically on how to work effectively with procurement.

We need to improve our pitch conversion rate - how?

Our new business workshop has two main parts.
1) Prospecting for new clients and
2) Pitching to Win.

Within "Prospecting" we will help you achieve more productive conversations with prospective new business clients. Within "Pitching to Win" we will work with you and your team to improve your pitch processes, use the time from brief to pitch more effectively and ultimately improve your win conversion rate.

We’re running faster and harder to hit target, what can we do?

"If you always do what you’ve always done you’ll always get what you’ve already got." Sometimes we need to stop and plan how we need to adapt to a changing marketplace. We regularly work with agencies to help them do this and to identify what makes them different from their competitors and valued by their clients. We call it "The Value Difference"

How do we release the potential within your people and your business?

We provide learning and development consultancy and training. Our aim is to be the best, not at everything, just the key areas in which we work with our clients. Inside each person is a bigger, better, more confident, more effective, more successful person. We need to release that person.

The true leader helps their people to achieve more. We can work with you and your colleagues to help you all achieve more than you thought possible. 

Our greatest accolade is when we are told by a client “you have fundamentally affected how we do business” or by a delegate “thank you so much, this has really helped me”.