Negotiation Training for Advertising Agencies - to improve competitiveness and profitability

www.training4agencies.co.uk

Competition is hotting up for agencies. The challenges facing agencies are increasing. To be successful you need to have great people. When agency people learn to be more productive, successful and profitable they grow in confidence and their sense of fulfilment grows. The agency gains too in improved revenue, business success and profitability.

What skills do your people need to improve?

Skills in new business, client management, client negotiations, improving agency profitability, selling consulting services or leading their team?
What could that be worth to the agency? What would each 1% improvement in productivity and profitability be worth?

Chris Merrington, the founder of Spring 80:20 works with agencies and their people to achieve increased productivity, success and profitability. He has over 20 years agency experience at director level working in client management and business development.

At Spring 80:20 we’re advising agencies, from advertising to digital, from direct marketing to PR, from design to research, from experiential to sponsorship, from promotional to media and field marketing. Advising them how they can:

Be more profitable
Be more productive
Win more business
Be more confident when negotiating fees and prices
Improve how they tackle scope creep
Improve their client-agency relationships

Chris has been helping agencies such as those which are part of the major groups such as Omnicom, Publicis, Interpublic and Engine Group and also helped many independent agencies and smaller/regional agencies.

Examples of courses: (which are all bespoke to your specific requirements)

Agency Negotiation Skills
Improve Your Agency Profitability
Selling Consulting Services
Trusted Adviser Selling
New Business Prospecting
Pitching to Win
Leading a Great Team
Passionate Persuasive Presentations
Proposals that Win Business
Attention to Detail
Great Ideas from Fresh Thinking Brainstorms
Dealing with Difficult People

"Negotiation - How much is your 'Yes' costing you?"

Chris Merrington recently had an article published on www.thesalespro.co.uk

Read article on Sales Pro

Cogent Elliott

"...feedback from the teams has been extremely positive. I am certain the course will help us to make a real change to the business and deliver tangible results to the bottom line - we recovered the cost of the course within 24 hours."

Group Finance Director

Kinneir Dufort

"...Spring 8020 have worked closely with us over the last 2 years and Chris Merrington has helped to 'polish and enhance' the teams professionalism and approach in meeting those client demands particularly in areas of client relationship management.

We have noticed a tangible difference in the behaviour and attitude of the team who have taken part in Spring 8020's training events. Chris has made a real effort to understand our business so that 'the message' and training is relevant to us."

Design Operations Director

Fishburn Hedges

"...your experience of agency life was a real benefit and hit the spot with our senior team....people could immediately put what they had learnt into practice. I have witnessed a lot more confidence from people when they handle a tricky client negotiation and now don't spend weeks avoiding the issue! I particularly appreciated the fact you took time to understand the company, our culture and approach.....to make sure the content reflected our needs."

Director

Synergy

"Chris has a great way of training people - not only do they listen but they actively adopt the tools he gives them...I cannot recommend him highly enough to other agencies."

Managing Director

Read chapter one of Chris Merrington's new book for free

Chapter one is available as a 64 page A6 mini-book and outlines the top 15 negotiation mistakes that are made. Wonderfully illustrated with poignant cartoons to demonstrate some of the mistakes.