Why Spring 80:20

Training to improve competitiveness, success and profitability

Our aim is to help you and your business be more competitive, more successful and more profitable.

The key differences between us and our competitors are:

  • We are focused on your outcomes, your results and the changes you need.
  • Our workshops and courses are tailored to your specific requirements which saves you and your people time and money.
  • Our workshops and courses are designed to be highly interactive and use proven techniques to accelerate learning, aid retention of information and most importantly prompt real action, real change.
  • Our pragmatic approach is focused on improving your bottom line, whether by improving productivity, profitability or success rates.
  • We work with you to develop your people and release their true potential.
  • The results of our courses speak for themselves. Over 90% of our business comes from repeat and referral work. Our delegate satisfaction level consistently averages ‘excellent’ to ‘very good’.
  • We are regularly told about ‘fundamental changes and improvements’ to our clients’ businesses following our involvement.

Chris Merrington

Chris is one of the UK’s leading consultants and trainers working with clients in the areas of Negotiation, Consultative Selling for Trusted Advisers, New Business Prospecting and Pitching to Win.

Chris has a natural style of training which is interactive and encourages participants to find the solutions themselves. His techniques allow participants to learn fast and apply the learnings straight away.

Chris is a member of the Professional Speakers Association, The Marketing Society, Chartered Institute of Personnel Development, The Chartered Institute of Marketing, The Institute of Direct Marketing, The Chartered Managers Institute and the Institute of Sales And Marketing Management.

"What you learn today, you can apply tomorrow"

After a highly successful and award-winning career in Direct Marketing and Marketing Communication agencies at director level selling to senior clients in major blue chips and government departments, Chris founded Spring 80:20 in 2001.

Chris firmly believes that within each individual and each business is the potential for much greater achievements. The challenge is releasing that potential.

The 80:20 Rule – The Pareto Principle

Vilfredo Pareto, an Italian economist, observed that 80% of the land in Italy was owned by 20% of the population.

A small number of factors typically produce the majority of results. It is not a hard and fast rule but is definitely a good indicator or rule of thumb.

  • Do 20% of your salesforce produce 80% of the revenue or profitability?
  • Do 80% of complaints comes from 20% of your customer base?
  • Do 80% of your sales comes from 20% of your customers?
  • Typically we wear 20% of our favourite clothes 80% of the time!
  • We tend to ignore these realities in practice. It is easy to waste time on trivial matters rather than focusing our efforts on priorities.
  • It is about finding where the leverage is. (Rather like moving a boulder using a fulcrum)

Within your business what are the few things you and your people can do which can have such a huge impact on achieving your business goals?